Andy Martin - YRC Logistics EU

The notion of a “recession-proof” industry is counter intuitive because it implies that the industry can continue to behave the same way and still weather the storm. This isn’t true, and any belief that it might be is very dangerous indeed. I don’t believe that any vertical market is 100% recession proof, but there are certain industries that in a recession slow down slower than the rest or still continue to grow, albeit at a slower rate than they did before. I think that it is worth considering which vertical market our prospects are in when selling through a recession, to help aid discussion, I have listed a few I think may be “recession proof” and would welcome any feedback or debate.

1) Healthcare (Pharmaceutical and Medical Equipment) – People will still be ill

2) Education – We still have schools and colleges that need text books and other learning materials

3) Military - 

4) Food (non luxury)

5) Oil & Gas Industry

6) Aerospace/Aviation

I am not advocating that we should only focus on safer verticals; I just think that when we look at a prospect client, we should be more conscious of the vertical that they reside in, I would welcome any feedback, comments and other peoples opinions.

Labels: Recession

# posted by Andy Martin @ Sunday, January 04, 2009 0 Comments Links to this post