Monday, 20 April 2009

 

Don't just do what the clients asks you to do, ask questions!

When I discuss moving clients goods from A to B to some of my friends they say 'what is difficult about arranging transport of some boxes'. The reality is we do not move boxes we manage our clients livelihood.

Often when a client asks us to move their goods from A to B via airfreight, we could be like most forwarders and just carry out our clients request. when in fact by asking basic questions such as:-

When is the shipment ready?
When does it have to been delivered?
What is the reason for the shipment?

We can plan a solution that could include consolidating the shipment or using an alternative airport or even amending the transport mode.

Asking a few pertinent questions allows us to find the right service at the right price to meet the clients delivery requirements. It also allows us to establish if there are additional benefits outside the physical movement such as taking advantage of customs regimes

Once we have this information we then build a clear solution on how the clients livelihood will be managed through each of the major danger points with appropriate communication.

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