Sunday, 8 March 2009
"Good enough” is no longer good enough for Sales Success in 2009
As part of our internal sales training we use some of the techniques that are taught by Gavin Ingham, so we encourage our sales to read his blog http://www.gaviningham.com/, which I do on a regular basis.
However, today I read a recent post of his titled "The Simplest Sales Tip Ever" and could not agree with his comments epecialy the below: -
"In 2009, selling is proving to be challenging for many businesses and in many markets. “Good enough” is no longer good enough. If you want to succeed you have to sharpen the saw in every area of your business, particularly sales. The good news is that this doesn’t have to be complicated. The bad news is that you have to identify these areas for tightening up and tighten them up yourself, no-one else will do it for you."
"The difference between sales success and sales failure is often small. The gap between making sales and not making sales is often down to a few seemingly trivial actions. The paths of the sales superhero and the sales loser are often no more than a few feet apart. Little actions make a big difference."
However, today I read a recent post of his titled "The Simplest Sales Tip Ever" and could not agree with his comments epecialy the below: -
"In 2009, selling is proving to be challenging for many businesses and in many markets. “Good enough” is no longer good enough. If you want to succeed you have to sharpen the saw in every area of your business, particularly sales. The good news is that this doesn’t have to be complicated. The bad news is that you have to identify these areas for tightening up and tighten them up yourself, no-one else will do it for you."
"The difference between sales success and sales failure is often small. The gap between making sales and not making sales is often down to a few seemingly trivial actions. The paths of the sales superhero and the sales loser are often no more than a few feet apart. Little actions make a big difference."
Labels: Cold Calling, Sales, Telephone Sales, Training
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