Thursday, 20 November 2008

 

Client Loyalty

I have recently discused in the blog that I am particpating in a project about client loyalty. This is project that has been developing throughout 2008 and has been driven by our Jim Ritchie our CEO.

One of the many benefits are that it brings teams together from all over the world to discuss and plan how we can continually improve the way we bring value to our clients. This of course is a very broad subject and has many subsections, but I guess in simple terms it is about doing more than anyone else would.

The thing I really like about this project is that it does not have a finish line, for example, my section are working on how we empower, engage and enthuse our staff. What could seem small areas like employing and training staff to passionately believe that we do not just move boxes rather we are responsible for our clients livelihoods, their well being and ultimately their happiness are not small they are massive.

Anyway I was taking a nostalgic look at an old IFW in which YRCL UK, formed as Ultimex 15 years ago, was recognised in the Sunday Times Fast Track 100 as the 41st fastest growing company in the UK. The article described the core values of Ultimex, and in short it could have been talking about the YRCL client loyalty initiative.

The only difference I could see was that as YRC Worldwide we have 66,000 employees & 1,000 locations worldwide, were as Ultimex we had 3 locations and 30 staff. Actually the other difference is some of the pictures in the article from a past era, very frightening how quickly time moves on.

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