Saturday, 17 May 2008

 

Sales Training

It is very difficult to find world class sales staff. At present YRCL in the UK has a small successful team which we are looking to expand, and as part of our commitment to develop our staff, we are implementing a sales training program for non sales staff. The main reason we have started this program is we have learnt from the past where good staff have shown the ability and desire to move to sales, but failed and then subsequently departed our company.

I see this as a failure of management, which in my opinion is my failure. The training program is aimed to rectify this and includes 'day/week release' to work on the difficult areas like prospecting and canvassing ensuring that before staff move to sales they understand what is expected of them as well as having been trained in the skills that they need to be a successful salesperson. It would be good to hear other company’s experiences on how they have effectively transitioned staff to the sales department.

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